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Content administrators have very specific goals in terms of what they need to accomplish on their websites. Part of Wordpress’ success (at least in the early days) was its simplified UI for bloggers to achieve their goals of posting and managing their blog posts, and the removal of unnecessary clutter that stood in the way of these goals. In other words, Wordpress made content administration easy through a simple UI.

The shift in recent Joomla releases towards expanded front-end content administration functionality presents massive opportunities to simplify the lives of content admins. With native Joomla 3.4 front-end content management functionality and the power of a Content Construction Kit, it’s possible to craft an entirely customized and branded content management interface which caters exclusively to end user goals. In this presentation, James will demonstrate how this is possible, the advantages, and how it can be used to leverage more business.